Objection Handling Scenarios

Objection: "We Already Have Something That Does This"

Cold-outreach objection that ends 80% of conversations early. The right reframe converts it into a discovery opening.

The situation

Cold call to a Director of Revenue Operations at a 1,800-person SaaS company. He picks up, lets you finish your 15-second opener, then says: 'We already have a tool for this. Not interested.'

Key stakeholders

Marcus Hill
skeptic
Director, Revenue Operations

Step 1

Decision point

Marcus has just delivered the brush-off. You have maybe 15 seconds before he hangs up.

What do you say?