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Objection Handling Scenarios

Objection: "The Timing Just Isn't Right"

Late-stage timing objection — usually a polite no, occasionally a real problem. Diagnose which one before reacting.

The situation

You've been working a $210K deal for three months. Discovery was strong, the demo landed, the business case checked out. Today, your Champion writes: 'After internal discussion, the timing isn't right for us. Let's reconnect in Q3.' Q3 is six months out.

Key stakeholders

  • Diego Souza
    champion
    VP Engineering (Champion)
  • Unknown internal stakeholder
    neutral
    Source of the timing concern
Step 1
Decision point

The email is short and final-sounding. Most reps either accept it or push back hard. Both lose.

What is your first move?